In the past year, TRIO programs have completed APRs, IPRs, and follow-up reports addressing whether their programs are making substantial progress. In order to meet the mandated benchmarks or exceed them, programs must utilize innovative techniques to encourage students to complete TRIO applications and utilize program services. Whether programs recruit in-person or online, they should be aware of practices that improve outreach efforts. This webinar is designed to assist TRIO SSS programs with developing recruiting protocols and marketing strategies to engage potential participants. Both traditional and tech-savvy approaches will be discussed.