Today’s students are navigating college in new and complex ways. Effective SSS TRIO recruitment must evolve to meet them where they are using concepts they understand. This webinar will explore modern, student-centered recruitment strategies designed for both 2-year and 4-year institutions. Participants will examine how to use data, campus partnerships, peer influence, and authentic messaging to connect with eligible students and increase program visibility. The session will highlight practical approaches that reflect current student behaviors while supporting equitable access and sustained SSS enrollment.